A ground-up rebuild of a gluten-free bakery's online store: calmer to browse, quicker to buy from, and built to rank for what people in the UAE actually search.
Great products, loyal customers, and a store that made buying harder than it should be.
The old site was busy: crowded sections, mixed messages and pages that looked the same. Some card payments failed at the payment page, and those buyers simply left.
Two years of Meta ads never covered their cost, so the new store had to earn traffic from Google instead. The founder's one rule: keep it calm and clean.
Kept everything customers already loved about Noomi. Rebuilt everything that got in their way.
Designed and approved as a static build first, then ported into a custom WordPress theme on a fresh install. The brand stays exactly Noomi: the teal and red, Poppins and Nunito Sans, real product photography.
Four clear categories (breads, treats, spreads, bundles), product cards you can add from directly, and a bundle option for first-time buyers. Every page repeats the delivery promise so nobody has to go looking for it.
The old payment page was where customers dropped off. The new checkout runs on PayTabs with cards, Apple Pay and Google Pay, and no cash on delivery. Reorders happen on the site, not in WhatsApp chats.
Category and product pages are built around real search demand in the UAE: gluten-free bread, banana bread and kunafa chocolate. Clean structure and schema so the store can rank, with Google Ads planned for the relaunch instead of Meta.
Drag the handle. Left is the old store, right is the rebuild.
Before
After
What it's built with.
The new store is in final review on a staging domain and moves to noomieats.com at launch. Screens show the staging build.
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